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VIDEOFORMULA.AI PRIVACY POLICY

Effective Date: September 3, 2026
Last Updated: September 3, 2026

This Privacy Policy describes how Intermarket Media Group, doing business as VideoFormula.ai, together with its affiliates, successors, and assigns ("VideoFormula," "we," "us," or "our"), collects, uses, stores, discloses, processes, and protects information in connection with:

  • VideoFormula.ai and other websites that link to this Privacy Policy;
  • the VideoFormula desktop application;
  • VideoFormula user and administrative consoles;
  • VideoFormula APIs;
  • Formula, Blueprint, reference-image, Video Inbox, and related functionality;
  • account, billing, licensing, credit, support, and communications systems;
  • advertising, analytics, marketing, and referral programs; and
  • any other VideoFormula product or service that links to this Privacy Policy,

collectively, the "Services."

This Privacy Policy applies regardless of the device or method you use to access the Services.

By using the Services, you acknowledge the practices described in this Privacy Policy. Where applicable law requires consent for particular processing, we will request that consent separately.

1. WHO WE ARE

VideoFormula provides software and artificial-intelligence-assisted tools for analyzing video content, identifying creative and advertising structures and techniques, creating structured "Formulas," generating "Blueprints" for creating new video content, generating reference materials, and providing related creative-analysis services.

For purposes of applicable privacy laws, the controller or business responsible for your personal information is:

Intermarket Media Group
d/b/a VideoFormula.ai
354 State Street Ste 105
Hackensack, NJ 07601
United States

Privacy inquiries: support@videoformula.ai

Where required, additional contact information for an EU representative, UK representative, Data Protection Officer, or other jurisdiction-specific representative will be provided in this Policy or through the Services.

2. SCOPE

This Privacy Policy applies to personal information and other information processed through the Services.

It does not govern information processed independently by third parties under their own privacy policies, including payment processors, AI providers, social networks, video platforms, advertising networks, analytics providers, or websites you access through links from VideoFormula.

VideoFormula may act as a data controller, business, service provider, processor, or other regulated entity depending on the circumstances and applicable law.

3. INFORMATION WE COLLECT

Depending on how you interact with VideoFormula, we may collect the following categories of information.

3.1 Account and Identity Information

We may collect:

  • name;
  • email address;
  • username;
  • company or organization name;
  • account identifiers;
  • authentication information;
  • email-verification status;
  • telephone/mobile number;
  • country;
  • language;
  • timezone;
  • profile information;
  • account creation date;
  • account status;
  • login history; and
  • information provided through supported third-party authentication services.

Passwords, authentication tokens, one-time login codes, and similar credentials may be processed for authentication and security purposes.

4. PRODUCT AND SERVICE INFORMATION

If you create Product or Service profiles within VideoFormula, we may process information including:

  • product or service name;
  • company name;
  • website;
  • product/service description;
  • target audience;
  • benefits;
  • features;
  • differentiators;
  • offers;
  • prices;
  • calls to action;
  • brand voice;
  • pronunciation information;
  • geographic or customer information;
  • images and product assets;
  • supporting notes; and
  • other information you choose to provide.

You are responsible for ensuring you have the right to provide this information to VideoFormula.

5. VIDEO AND CREATIVE CONTENT

Depending upon the feature you use, VideoFormula may process:

  • video files;
  • video URLs;
  • video titles and filenames;
  • thumbnails;
  • screenshots;
  • representative video frames;
  • audio;
  • transcripts;
  • video metadata;
  • duration;
  • dimensions;
  • timestamps;
  • platform/source information;
  • advertiser or brand information;
  • visual characteristics;
  • persons appearing in content;
  • objects appearing in content;
  • text appearing in content;
  • creative and advertising characteristics;
  • Formula data;
  • comparison data;
  • Blueprint data;
  • prompts;
  • reference images; and
  • generated creative assets.

Desktop processing

VideoFormula is designed so that certain original video files may remain on the user's local computer rather than being permanently uploaded to VideoFormula's servers.

However, depending upon the feature being used, representative frames, screenshots, transcripts, metadata, prompts, Formula information, Product/Service information, or other evidence may be transmitted to VideoFormula servers and/or authorized artificial-intelligence providers to perform requested operations.

Web-based processing

Features initiated through VideoFormula's website may require temporary server-side retrieval, downloading, storage, transcoding, inspection, or processing of video or other media.

Temporary media may be retained for the period reasonably necessary to perform the requested operation, troubleshoot failures, prevent abuse, comply with law, or operate the Service, after which it may be deleted pursuant to our retention practices.

We may change the technical method used to process videos as the Services evolve.

6. FORMULAS, BLUEPRINTS, AND GENERATED CONTENT

We may store cloud-based information associated with:

  • Formulas;
  • Formula analysis results;
  • Formula comparisons;
  • Blueprints;
  • Product/Service profiles;
  • Format selections;
  • prompts;
  • generated reference information;
  • generation settings;
  • creation history;
  • timestamps;
  • AI model/provider information; and
  • related account information.

Certain assets may remain only on your local device while others may be synchronized with your VideoFormula account.

7. AI PROCESSING

VideoFormula uses artificial intelligence and machine-learning systems to provide portions of the Services.

  • Information submitted for an AI-enabled operation may be transmitted to one or more AI service providers.

Depending on the operation, information sent to an AI provider may include:

  • images or representative video frames;
  • transcripts;
  • prompts;
  • video metadata;
  • Formula data;
  • Blueprint data;
  • Product/Service information;
  • Format information;
  • reference images;
  • user instructions; and
  • other information necessary to complete the requested operation.

We may change AI providers, models, routing, or processing methods without changing the fundamental purpose for which the information was collected.

AI systems can produce inaccurate, incomplete, unexpected, or inferred information. Users should independently evaluate AI-generated output before relying upon it.

8. BRING YOUR OWN API KEY ("BYOK")

VideoFormula may allow users to provide their own API credentials for third-party AI providers.

When supported:

  • credentials may be transmitted to VideoFormula servers;
  • credentials are intended to be encrypted at rest;
  • credentials are used to authenticate requests made on your behalf;
  • plaintext credentials are not intended to be displayed again after storage;
  • credentials may be decrypted when necessary to make an authorized request;
  • access is restricted to systems requiring the credential for the requested function; and
  • deleting or revoking the credential may remove or disable future use of it.

You remain responsible for your relationship with the third-party provider, including charges, usage restrictions, account security, and the provider's terms and privacy practices.

You should configure provider-side spending limits, permissions, restrictions, and security controls when available.

9. BILLING AND TRANSACTION INFORMATION

We may collect or receive information relating to:

  • purchases;
  • licenses;
  • subscriptions, if offered;
  • AI-credit purchases;
  • transaction amounts;
  • currency;
  • payment status;
  • refunds;
  • disputes;
  • chargebacks;
  • invoices;
  • receipts;
  • billing history;
  • tax information;
  • payment processor customer identifiers;
  • payment session identifiers; and
  • limited payment-method information.
  • Payment-card information may be collected directly by our payment processor rather than stored by VideoFormula.

We generally do not need or intend to store complete payment-card numbers or card security codes on VideoFormula systems.

10. AI USAGE AND CREDIT INFORMATION

We may record:

  • operation performed;
  • date and time;
  • AI provider;
  • AI model;
  • input usage;
  • cached input usage;
  • output usage;
  • image or other provider-specific usage units;
  • estimated or actual provider cost;
  • VideoFormula credits reserved;
  • credits consumed;
  • credits refunded;
  • customer charge;
  • markup;
  • request identifiers;
  • processing duration;
  • success/failure status;
  • errors; and
  • related technical information.

This information may be retained for billing, fraud prevention, accounting, support, security, auditing, product operation, and dispute resolution.

11. DEVICE, DESKTOP APPLICATION, AND TECHNICAL INFORMATION

When you access or use VideoFormula, we may automatically collect information such as:

  • IP address;
  • device type;
  • device identifier;
  • operating system;
  • browser type and version;
  • desktop application version;
  • device name;
  • installation identifier;
  • session identifiers;
  • language;
  • timezone;
  • screen or display characteristics;
  • referring URL;
  • pages viewed;
  • interactions;
  • dates and times of access;
  • feature usage;
  • API requests;
  • download activity;
  • application events;
  • crashes;
  • diagnostic information;
  • error reports;
  • network information; and
  • security-related events.

We may use this information to operate, secure, troubleshoot, improve, and measure the Services.

12. COOKIES AND SIMILAR TECHNOLOGIES

VideoFormula may use cookies, pixels, SDKs, tags, local storage, session storage, device identifiers, scripts, and similar technologies.

These technologies may be used for:

Strictly Necessary Purposes

Including:

  • authentication;
  • account security;
  • session management;
  • fraud prevention;
  • load balancing;
  • payment functionality;
  • storing privacy preferences; and
  • providing requested functionality.

Preferences

Including:

  • language;
  • display settings;
  • remembered choices; and
  • user preferences.

Analytics

Including measuring:

  • visitors;
  • traffic sources;
  • pages viewed;
  • user flows;
  • conversions;
  • application usage;
  • feature adoption;
  • errors; and
  • performance.

Advertising and Attribution

We may use advertising and attribution technologies to:

  • advertise VideoFormula;
  • measure advertising effectiveness;
  • attribute registrations or purchases to advertisements;
  • conduct remarketing or retargeting where permitted;
  • build or use advertising audiences where permitted;
  • limit advertising frequency;
  • understand advertising performance; and
  • optimize campaigns.

These technologies may involve third parties such as advertising platforms, analytics providers, social-media platforms, or measurement providers.

Where required by applicable law, non-essential cookies and similar technologies will not be activated until appropriate consent has been obtained.

Where required, you will be able to reject non-essential technologies or change your preferences.

13. ADVERTISING

We may advertise VideoFormula through search engines, social networks, video platforms, websites, applications, affiliates, creators, referral partners, and advertising networks.

Advertising partners may receive or collect information such as:

  • cookie identifiers;
  • device identifiers;
  • IP address;
  • advertising identifiers;
  • browser/device information;
  • page visits;
  • referral information;
  • campaign identifiers;
  • conversion events; and
  • purchase or signup events.

Where legally required, we will obtain consent before using information for personalized or behavioral advertising.

We may use privacy-enhancing, aggregated, pseudonymized, hashed, modeled, or server-to-server advertising measurement where appropriate.

VideoFormula may use analytics and advertising services such as Google Analytics and Google Ads.

We may process or preserve advertising and attribution parameters including:

  • GCLID;
  • UTM parameters;
  • campaign;
  • source;
  • medium;
  • keyword;
  • match type;
  • ad identifiers;
  • conversion events; and
  • related attribution information.

These technologies help us determine how users find VideoFormula and whether advertising results in registrations, downloads, product usage, or purchases.

Where legally required, such technologies are subject to your cookie or privacy choices.

15. TIKTOK SHOP INTEGRATION

If you choose to connect a TikTok Shop Creator account to VideoFormula, you authorize VideoFormula to access the TikTok Shop information permitted by the permissions you approve. VideoFormula intends to request only the access reasonably necessary to provide the TikTok Shop features you choose to use.

Depending on the permissions made available by TikTok Shop and the features you use, VideoFormula may receive and process information such as:

  • identifiers associated with your connected TikTok Shop Creator account;
  • authorization and access-token information needed to maintain the connection;
  • affiliate product search results and product identifiers;
  • product names, descriptions, categories, images, prices, seller or shop information, commission information, availability, and other product information returned by TikTok Shop; and
  • technical information relating to the connection, authorization status, API requests, and errors.

VideoFormula uses this information to allow you to search for, identify, select, and import TikTok Shop products into VideoFormula and to use selected product information in requested Formula, Blueprint, and related creative-planning functionality. Connecting TikTok Shop does not authorize VideoFormula to publish content, manage orders, fulfill orders, or manage your TikTok Shop account unless we separately introduce such functionality and request the corresponding permissions.

VideoFormula may store imported TikTok Shop product information as part of your Product/Service records and related Formula or Blueprint records. Authorization credentials used to maintain the TikTok Shop connection are stored only for as long as reasonably necessary to maintain the connection, provide the requested integration, protect security, or comply with applicable legal obligations.

You may disconnect TikTok Shop through VideoFormula when that control is available or through TikTok's applicable account or authorization controls. Disconnecting prevents VideoFormula from making new requests using the disconnected authorization, but does not automatically delete Product/Service records, Formulas, Blueprints, or other content you previously created using imported product information. You may delete those records separately where deletion controls are available, or request deletion through our support/contact process.

If you delete your VideoFormula account, we will delete or de-identify the TikTok Shop authorization associated with the account and cloud-synchronized TikTok-derived data as part of our account-deletion process, subject to legal, security, fraud-prevention, backup, billing, and other legitimate retention requirements described in this Policy.

17. INFORMATION FROM THIRD PARTIES

We may receive information from:

  • authentication providers;
  • payment processors;
  • AI providers;
  • analytics providers;
  • advertising networks;
  • referral or affiliate partners;
  • social-media platforms;
  • video platforms;
  • fraud-prevention providers;
  • customer-support providers;
  • business partners;
  • publicly available sources; and
  • other users.

We may combine this information with information already associated with your account where permitted by law.

17. SUPPORT AND COMMUNICATIONS

If you contact us, we may collect:

  • your name;
  • email address;
  • account information;
  • correspondence;
  • support messages;
  • diagnostic information;
  • screenshots;
  • attachments;
  • device/application information; and
  • other information you choose to provide.

Support communications may be retained to resolve issues, improve the Services, train support personnel, prevent abuse, and maintain business records.

18. EMAIL AND ELECTRONIC COMMUNICATIONS

We may send transactional or service-related communications including:

  • authentication codes;
  • security notices;
  • account notices;
  • billing notices;
  • purchase confirmations;
  • support responses;
  • software-update notices; and
  • important changes to the Services.

Where permitted by law or with required consent, we may also send marketing communications.

You may unsubscribe from marketing email using the unsubscribe mechanism included in the communication.

Unsubscribing from marketing communications does not prevent us from sending necessary transactional, account, billing, security, or legal communications.

19. HOW WE USE INFORMATION

We may use information to:

  • provide and operate VideoFormula;
  • create and maintain accounts;
  • authenticate users;
  • analyze videos and other content;
  • generate Formulas;
  • compare Formulas;
  • generate Blueprints;
  • generate reference images or other assets;
  • synchronize cloud information;
  • provide Products/Services and Format libraries;
  • provide AI functionality;
  • process AI usage;
  • administer licenses and credits;
  • process payments and refunds;
  • provide customer support;
  • communicate with users;
  • provide software updates;
  • maintain application compatibility;
  • personalize the Services;
  • remember preferences;
  • measure usage and engagement;
  • conduct analytics;
  • advertise and market VideoFormula;
  • measure advertising performance;
  • perform attribution;
  • administer affiliate and referral programs;
  • detect, investigate, and prevent fraud;
  • detect security threats and abuse;
  • enforce usage limits;
  • enforce our Terms and policies;
  • protect VideoFormula, users, third parties, and the public;
  • debug and troubleshoot;
  • improve existing products;
  • develop new products and functionality;
  • conduct internal research and testing;
  • maintain records;
  • perform accounting and financial reporting;
  • comply with tax obligations;
  • establish, exercise, or defend legal claims;
  • respond to lawful governmental requests;
  • comply with applicable laws; and
  • accomplish other purposes disclosed to you at the time information is collected.

Where laws such as the GDPR or UK GDPR require a legal basis, we may process personal data under one or more of the following bases.

Contract

Processing necessary to:

  • create and administer your account;
  • provide requested Services;
  • perform AI operations;
  • provide licenses or credits;
  • process transactions; and
  • provide support.

Legitimate Interests

We may process information when necessary for legitimate interests such as:

  • securing the Services;
  • preventing fraud;
  • maintaining and improving VideoFormula;
  • understanding product usage;
  • providing customer support;
  • protecting our legal rights;
  • conducting reasonable business analytics; and
  • operating our business,
  • provided those interests are not overridden by applicable data-protection rights.

We rely on consent where required, including potentially for:

  • non-essential cookies;
  • personalized advertising;
  • certain marketing communications; and
  • other processing for which applicable law requires consent.

You may withdraw consent where applicable without affecting processing lawfully performed before withdrawal.

We may collect, use, retain, and disclose your personal information when reasonably necessary to comply with applicable laws, regulations, legal processes, or governmental requests. We may also process or disclose information to:

  • Respond to subpoenas, court orders, or other valid legal requests.
  • Enforce our agreements, policies, and terms of service.
  • Protect our rights, property, safety, and security, as well as those of our users and the public.
  • Detect, investigate, and prevent fraud, abuse, security incidents, or other unlawful activity.
  • Establish, exercise, or defend legal claims.

Where permitted by law, we will take reasonable steps to notify you of a legal request for your information. However, we may not be able to provide notice when prohibited by law or when we believe disclosure is necessary to prevent harm, protect our services, or comply with an urgent legal obligation.

21. HOW WE DISCLOSE INFORMATION

We may disclose personal information and other information described in this Privacy Policy to the categories of recipients below, subject to applicable law and contractual restrictions where appropriate.

20.1 Service Providers and Processors

We may disclose information to vendors and service providers that process information on our behalf or assist us in operating the Services, including:

  • artificial-intelligence and machine-learning providers;
  • cloud hosting, infrastructure, content-delivery, storage, database, networking, and backup providers;
  • payment processors, billing providers, tax providers, accounting providers, and fraud-prevention providers;
  • email, SMS, communications, notification, and customer-support providers;
  • authentication and identity providers;
  • analytics, measurement, attribution, advertising, and marketing providers;
  • security, anti-abuse, monitoring, logging, error-reporting, and incident-response providers;
  • software distribution, update, download, and code-signing providers;
  • professional advisers, auditors, consultants, insurers, accountants, and legal counsel; and
  • other vendors that perform functions reasonably necessary to operate, secure, support, market, or improve the Services.

These parties may process information only for the purposes for which it is disclosed, subject to their contractual obligations and applicable law, except where a recipient independently determines the purposes and means of processing and therefore acts as an independent controller or business.

20.2 Independent Controllers and Third Parties

Certain third parties may process information under their own privacy notices and legal obligations. Depending on the feature used, this may include payment processors, AI providers, authentication providers, social-media or video platforms, analytics providers, advertising platforms, and other third-party services. Their processing is governed by their own terms and privacy practices.

20.3 Affiliates

We may disclose information among our current or future affiliates, subsidiaries, parent companies, or commonly controlled entities for purposes consistent with this Privacy Policy.

We may disclose information when we reasonably believe disclosure is necessary to comply with law, regulation, legal process, court order, subpoena, governmental request, national-security request, or other lawful process; to enforce our agreements or policies; to protect the rights, property, safety, or security of VideoFormula, our users, third parties, or the public; to detect, investigate, or prevent fraud, abuse, security incidents, or unlawful activity; or to establish, exercise, or defend legal claims.

20.5 Business Transactions

We may disclose or transfer information in connection with an actual or proposed merger, acquisition, financing, reorganization, bankruptcy, receivership, sale of assets, corporate restructuring, due diligence process, investment transaction, or sale or transfer of all or part of VideoFormula or its business. A recipient of personal information in such a transaction may continue to use it subject to this Privacy Policy or another notice provided as required by law.

We may disclose information when you direct us to do so, when necessary to provide a feature you request, or when you otherwise consent to the disclosure.

21. SALE, SHARING, TARGETED ADVERTISING, AND CROSS-CONTEXT BEHAVIORAL ADVERTISING

VideoFormula does not sell personal information for money in the ordinary meaning of the word "sell." However, some U.S. state privacy laws define "sale," "sharing," "targeted advertising," or "cross-context behavioral advertising" broadly enough to include certain disclosures of identifiers, device information, browsing activity, advertising information, or conversion information to advertising, analytics, or social-media partners.

To the extent our use of advertising, analytics, pixels, SDKs, cookies, server-to-server measurement, audience tools, or similar technologies constitutes a sale, sharing, targeted advertising, or cross-context behavioral advertising under applicable law, eligible users may opt out.

Where required, you may exercise an opt-out through the VideoFormula "Privacy Choices" or "Cookie Settings" control, through a legally recognized browser-based opt-out preference signal, or by contacting us using the methods described in Section 40.

We do not knowingly sell or share personal information of consumers we know to be under the age for which applicable law requires opt-in authorization.

23. GLOBAL PRIVACY RIGHTS

Depending on where you live and subject to applicable law, you may have some or all of the following rights regarding your personal information:

  • the right to confirm whether we process your personal information;
  • the right to access or know the personal information we process about you;
  • the right to obtain information about categories of personal information collected, sources, purposes, and categories of recipients;
  • the right to correct inaccurate personal information;
  • the right to request deletion of personal information;
  • the right to obtain a portable copy of certain personal information;
  • the right to restrict certain processing;
  • the right to object to certain processing based on legitimate interests;
  • the right to withdraw consent where processing is based on consent;
  • the right to opt out of sale, sharing, targeted advertising, or cross-context behavioral advertising where applicable;
  • the right to opt out of certain profiling or automated decision-making where applicable;
  • the right to limit certain uses or disclosures of sensitive personal information where applicable;
  • the right not to receive unlawful discriminatory treatment for exercising privacy rights;
  • the right to appeal certain denials of privacy requests where applicable; and
  • the right to complain to a competent privacy or data-protection regulator.

Privacy rights are not absolute. Applicable law may permit or require us to deny, limit, or retain information in response to a request, including where information is needed to complete a transaction, provide a requested service, detect fraud, protect security, maintain records, comply with legal obligations, establish or defend legal claims, or exercise other lawful exemptions.

24. CALIFORNIA PRIVACY DISCLOSURES

This section supplements the rest of this Privacy Policy for California residents to the extent the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, the "CCPA"), applies to VideoFormula.

23.1 Categories of Personal Information

Depending on your interaction with the Services, we may collect categories of personal information that correspond to the information described elsewhere in this Privacy Policy, including identifiers; customer records and account information; commercial information; Internet or other electronic-network activity; approximate or user-provided geolocation information; audio, electronic, visual, and similar information; professional or employment-related information you choose to provide; inferences derived from information we process; and sensitive personal information where applicable.

23.2 Sources

We collect personal information from you directly, automatically through your use of the Services, from your devices and desktop application, from payment and authentication providers, from AI and technology providers, from advertising and analytics providers, from referral or affiliate partners, from social-media and video platforms, from publicly available sources, and from other users or business partners where permitted.

23.3 Business and Commercial Purposes

We collect and use personal information for the purposes described in Sections 12 through 18 and elsewhere in this Policy, including providing and securing the Services, account administration, AI processing, billing, support, analytics, advertising, attribution, product improvement, fraud prevention, legal compliance, and business operations.

23.4 Disclosure, Sale, and Sharing

We may disclose the categories of personal information described above to the recipient categories identified in Section 20. We do not sell personal information for money. Certain disclosures for advertising or analytics may constitute "selling" or "sharing" under the CCPA even when no money changes hands. California residents may opt out where applicable as described in Sections 21 and 25.

23.5 Sensitive Personal Information

We do not use or disclose sensitive personal information for the purpose of inferring characteristics about a consumer except as permitted by applicable law or as necessary to provide a feature requested by the user. Where California law provides a right to limit particular uses or disclosures of sensitive personal information, we will provide the required mechanism if our practices trigger that right.

23.6 California Rights

Subject to applicable law and verification, California residents may request access or know, correction, deletion, portability, and information regarding collection, use, disclosure, sale, or sharing of personal information. California residents may also opt out of sale or sharing and may use an authorized agent as permitted by law.

We will not unlawfully discriminate against you for exercising rights provided by the CCPA.

23.7 Retention

We retain each category of personal information only for as long as reasonably necessary and proportionate for the purposes for which it was collected or processed, subject to the more detailed retention practices described in Section 30.

25. ADDITIONAL U.S. STATE PRIVACY RIGHTS

Residents of certain U.S. states may have additional privacy rights under comprehensive state privacy laws, including laws in Colorado, Connecticut, Virginia, Texas, Oregon, Montana, New Jersey, and other states as those laws become applicable.

Depending on the law and our activities, these rights may include access, correction, deletion, portability, opt-out of targeted advertising, opt-out of sale, opt-out of certain profiling, consent rights relating to sensitive data, and the right to appeal a denied request.

We will process qualifying requests in accordance with the law applicable to the requester. If applicable law requires a specific appeal process, we will provide instructions in our response to a denied request.

25.1 Global Privacy Control and Other Recognized Signals

Where required by applicable law, VideoFormula will recognize legally valid browser-based opt-out preference signals, such as Global Privacy Control ("GPC"), as a request to opt out of applicable sale, sharing, targeted advertising, or cross-context behavioral advertising for the browser or device from which the signal is received.

Because these signals are generally device- or browser-specific, you may need to enable the signal separately on each browser or device you use.

25.2 Legacy Do Not Track Signals

Some browsers transmit a legacy "Do Not Track" or "DNT" signal. There is no single universally accepted technical or legal standard for responding to DNT signals. Unless applicable law requires otherwise, VideoFormula does not treat a legacy DNT signal by itself as a universal opt-out request. This does not affect our obligation to honor legally recognized opt-out preference signals such as GPC where required.

Where required, VideoFormula will provide a "Cookie Settings," "Privacy Choices," or similar mechanism that allows users to accept, reject, or adjust non-essential cookie and tracking categories. Necessary technologies may remain active where they are required to authenticate users, maintain security, process transactions, remember privacy choices, or provide requested functionality.

27. EEA, UNITED KINGDOM, AND SWITZERLAND PRIVACY RIGHTS

If you are located in the European Economic Area ("EEA"), United Kingdom, or Switzerland, you may have rights under the GDPR, UK GDPR, Swiss data-protection law, or related legislation, subject to applicable conditions and exemptions.

These rights may include:

  • access to personal data;
  • rectification of inaccurate or incomplete personal data;
  • erasure of personal data;
  • restriction of processing;
  • data portability;
  • objection to processing based on legitimate interests;
  • objection to direct marketing;
  • withdrawal of consent at any time where consent is the legal basis;
  • rights relating to certain solely automated decisions that produce legal or similarly significant effects; and
  • the right to lodge a complaint with a competent supervisory authority.

If we rely on legitimate interests, you may request information about the balancing considerations relevant to a particular processing activity where required.

If you are in the EEA, you may contact the data-protection authority in your country of residence, place of work, or place of the alleged infringement. If you are in the United Kingdom, you may contact the UK Information Commissioner's Office. Swiss residents may contact the competent Swiss authority.

27. WHERE INFORMATION IS PROCESSED AND INTERNATIONAL DATA TRANSFERS

VideoFormula is based in the United States. Your information may therefore be collected, stored, accessed, processed, or transferred in the United States and in other countries where VideoFormula, its service providers, AI providers, payment providers, or other recipients operate.

The privacy laws of those countries may differ from the laws of your home jurisdiction.

Where applicable law requires safeguards for international transfers, we may rely on one or more legally recognized transfer mechanisms, including:

  • adequacy decisions;
  • the European Commission's Standard Contractual Clauses;
  • the UK International Data Transfer Agreement or UK Addendum to the Standard Contractual Clauses;
  • approved certification or transfer frameworks where legally available and appropriate;
  • contractual, technical, and organizational safeguards; or
  • other lawful transfer mechanisms permitted by applicable law.

Where required, additional information regarding an applicable transfer mechanism may be requested using the contact information in Section 40.

28. SERVICE PROVIDERS, PROCESSORS, AND INDEPENDENT CONTROLLERS

The legal role of a third party depends on the service and applicable law. Some vendors process information only on VideoFormula's instructions and act as processors, service providers, or contractors. Others may independently determine how certain information is processed and therefore act as separate controllers or businesses.

For example, a payment processor may independently process transaction information to comply with financial, fraud-prevention, and legal obligations. An AI provider may process submitted content under a business or enterprise agreement, API terms, or account configuration applicable to the request. Advertising and analytics providers may act as processors, service providers, independent controllers, or a combination depending on the technology and jurisdiction.

VideoFormula's disclosure of a third party in this Policy does not mean that the third party is a processor in every circumstance.

30. BUSINESS CUSTOMERS AND DATA PROCESSING AGREEMENTS

A business customer may submit personal information concerning its employees, contractors, customers, clients, creators, or other individuals. In some circumstances, the business customer may be the controller or business and VideoFormula may process such personal information as a processor or service provider on the customer's behalf.

Where required by applicable law or agreed by the parties, a separate Data Processing Agreement ("DPA") may govern such processing. If a DPA conflicts with this Privacy Policy regarding processor or service-provider processing performed for a business customer, the DPA will control to the extent of the conflict.

Business customers are responsible for providing required notices, obtaining required consents, establishing an appropriate legal basis, and honoring privacy rights for personal information they direct VideoFormula to process.

31. DATA RETENTION

We retain personal information for only as long as reasonably necessary and proportionate to provide the Services, fulfill the purposes described in this Privacy Policy, maintain legitimate business records, comply with legal obligations, resolve disputes, enforce agreements, prevent fraud and abuse, and protect the security and integrity of the Services.

  • Retention periods vary depending on the nature of the information and the context in which it is processed.

30.1 Account and Profile Information

Account and profile information may be retained while your account remains active and for a reasonable period afterward as necessary for account administration, fraud prevention, dispute resolution, legal compliance, security, and recordkeeping.

30.2 Formulas, Blueprints, Products/Services, and Cloud Creative Data

Cloud-synchronized Formulas, Formula comparisons, Blueprints, Product/Service profiles, Format selections, prompts, generation settings, and related records may be retained while your account remains active and until deleted by you or pursuant to account-deletion or retention processes, subject to legal, security, backup, and operational exceptions.

30.3 Local Desktop Media

Original video files used in the desktop application may remain on your local device and may not be permanently uploaded to VideoFormula servers. Deleting your VideoFormula account does not necessarily delete files stored solely on your own device. You are responsible for managing local files.

30.4 Temporary Web Media

Videos or other media temporarily retrieved or stored for web-based analysis may be deleted after processing or after a limited operational period. We may retain temporary media longer where reasonably necessary to troubleshoot a failed operation, prevent fraud or abuse, investigate security incidents, comply with law, or protect legal rights.

30.5 AI and Usage Logs

AI request records, usage measurements, model/provider identifiers, cost and credit records, request identifiers, processing status, and error information may be retained for billing, accounting, support, fraud prevention, debugging, security, auditing, legal compliance, and dispute resolution.

30.6 Billing, Tax, and Accounting Records

Billing, payment, refund, chargeback, tax, accounting, license, and financial records may be retained for the periods required or permitted by tax, accounting, anti-fraud, payment, and other applicable laws.

30.7 Support and Communications

Support correspondence and related records may be retained for a reasonable period to resolve issues, identify recurring problems, maintain service history, prevent abuse, train support personnel, and preserve business records.

30.8 Authentication, Fraud, and Security Records

Authentication events, security logs, fraud signals, abuse records, device records, session information, and related technical information may be retained for a period appropriate to protecting the Services, enforcing usage limitations, detecting repeated abuse, investigating incidents, or defending legal claims.

30.9 Backups

Deleted information may remain temporarily in encrypted, protected, or otherwise access-restricted backups until those backups are overwritten or expire under our normal backup cycle. We generally do not restore deleted personal information from backups except where necessary for disaster recovery, security, or legal obligations.

We may retain information beyond an ordinary retention period when required by law, subpoena, litigation hold, regulatory request, contractual obligation, fraud investigation, security incident, payment dispute, or other legitimate legal or operational need.

32. ACCOUNT DELETION

Where account deletion is available, you may request deletion through the applicable account or privacy controls or by contacting us as described in Section 40.

Deletion may result in deletion or de-identification of account information and cloud-synchronized content associated with the account, subject to applicable law and legitimate retention requirements.

We may retain certain information after account deletion, including:

  • billing, tax, accounting, purchase, refund, chargeback, and license records;
  • records necessary to detect fraud, prevent abuse, enforce usage limitations, or protect security;
  • records necessary to establish, exercise, or defend legal claims;
  • information subject to legal holds or regulatory requirements;
  • records needed to document privacy requests or consent choices;
  • aggregated or de-identified information that no longer identifies you; and
  • information temporarily remaining in backups.

Account deletion generally does not delete files stored only on your local computer or other devices.

Deletion timing may vary based on the systems involved and applicable law. We will complete verified deletion requests within the period required by applicable law.

33. INFORMATION SECURITY

VideoFormula uses administrative, technical, and organizational safeguards designed to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, unauthorized access, misuse, and other security risks.

Depending on the system and data involved, safeguards may include:

  • encrypted network communications;
  • authentication and session controls;
  • server-side authorization and access controls;
  • restricted administrative access;
  • encryption of supported stored credentials, including BYOK credentials;
  • segregation of secrets from desktop clients where practical;
  • rate limiting, anti-abuse, and fraud-prevention controls;
  • logging, monitoring, error detection, and security review;
  • software-update and vulnerability-management practices;
  • data-minimization and retention controls; and
  • vendor and service-provider security measures.

No method of transmission, storage, or processing is completely secure. We therefore cannot guarantee absolute security.

You are responsible for maintaining the security of your devices, email accounts, authentication methods, passwords or codes, API-provider accounts, and other credentials you control.

34. SECURITY INCIDENTS AND DATA BREACH NOTIFICATION

If we become aware of a security incident involving personal information, we may investigate, contain, remediate, document, and assess the incident in accordance with applicable law and our security procedures.

Where applicable law requires notification to affected individuals, regulators, business customers, or other parties, VideoFormula will provide legally required notice within the applicable time period and through a legally permitted method.

35. CHILDREN AND MINORS

VideoFormula is intended for adults and business users and is not directed to children.

You must be at least 18 years old, or the age of legal majority in your jurisdiction if higher, to create a VideoFormula account or purchase the Services unless we expressly authorize another arrangement consistent with applicable law.

We do not knowingly collect personal information directly from children in circumstances where parental consent would be required. If we learn that personal information was collected from a child in violation of applicable law, we will take reasonable steps to delete or otherwise handle that information as required.

If you believe a child has provided personal information to VideoFormula in violation of applicable law, contact us using Section 40.

35. SENSITIVE PERSONAL INFORMATION AND BIOMETRIC INFORMATION

35.1 Sensitive Personal Information

Video, audio, images, transcripts, Product/Service information, support materials, and other user-submitted content may incidentally contain information that is considered sensitive or specially protected under applicable law.

Unless a supported feature specifically requires such information, you should not intentionally submit highly sensitive information such as government identification numbers, financial account credentials, medical records, precise location information, passwords, private authentication credentials, or other information whose disclosure could create a substantial risk of harm.

If sensitive information is required for a supported feature, we will process it only as permitted by applicable law and for the purposes described or disclosed at the time of collection.

35.2 Faces, Voices, and Biometric Information

VideoFormula may analyze visible or audible characteristics of people appearing in submitted content, such as approximate age range, presentation style, hair, wardrobe, facial expression, voice characteristics, speaking style, or other creative-production attributes.

VideoFormula is not designed to identify real individuals from their faces or voices and does not intentionally use facial geometry, face recognition, voiceprints, iris scans, fingerprints, or other biometric identifiers or biometric templates for the purpose of uniquely identifying or authenticating a person.

If VideoFormula introduces a feature that materially changes this practice, we will provide additional disclosure and obtain consent or authorization where required before such processing.

37. INFORMATION ABOUT OTHER PEOPLE

Content you submit may contain personal information about people other than you, including employees, customers, actors, creators, influencers, clients, presenters, contractors, or members of the public.

You are responsible for ensuring that you have a lawful basis, permission, consent, license, or other authority required to submit that content and direct VideoFormula to process it.

VideoFormula may process information about those individuals only to the extent reasonably necessary to perform the requested analysis, generation, support, security, or other Services described in this Privacy Policy, subject to applicable law.

37. PUBLICLY AVAILABLE AND THIRD-PARTY PLATFORM CONTENT

VideoFormula may allow you to submit URLs or other references to content hosted on third-party platforms such as YouTube, TikTok, Instagram, Facebook, or other websites and services.

At your direction, VideoFormula may retrieve, temporarily store, inspect, transcode, extract frames or audio from, analyze, or otherwise process content associated with those URLs where technically and legally permitted.

The fact that content is publicly accessible does not necessarily mean it is free of privacy, copyright, contractual, publicity, platform, or other legal restrictions. You are responsible for ensuring you have the authority and lawful basis to direct VideoFormula to process third-party content.

Third-party platforms independently control their services and may collect information about your use of their platforms under their own privacy policies.

39. AI TRAINING, MODEL IMPROVEMENT, AND PRODUCT IMPROVEMENT

VideoFormula does not use private customer videos, representative frames, transcripts, Formulas, Blueprints, prompts, Product/Service information, or private reference images to train generalized VideoFormula artificial-intelligence models for unrelated customers unless we provide separate notice and obtain consent or another legally valid authorization where required.

We may use operational information, feedback, error information, usage statistics, de-identified information, aggregated information, and appropriately minimized examples to evaluate, secure, test, and improve the Services, subject to applicable law and contractual commitments.

When VideoFormula sends content to a third-party AI provider through a business, enterprise, or API service, the provider's ability to retain or use submitted content is governed by the agreement, account configuration, and provider terms applicable to that service. Where commercially reasonable, VideoFormula seeks to use provider configurations or services that do not use API customer content to train generalized models without authorization.

If a user supplies a BYOK credential, the user's relationship and settings with that AI provider may affect the provider's data handling. Users should review and configure their provider account accordingly.

We may update this section if our AI training or provider practices materially change and will provide additional notice or consent where required.

39. DE-IDENTIFIED INFORMATION, AGGREGATED INFORMATION, AND AUTOMATED PROCESSING

39.1 De-Identified and Aggregated Information

We may create aggregated, statistical, anonymized, or de-identified information from information processed through the Services for analytics, security, fraud prevention, product development, service improvement, benchmarking, business planning, and other lawful purposes.

Where applicable law treats de-identified data specially, we will maintain it in de-identified form and will not attempt to reidentify it except as permitted by law, such as to test whether de-identification methods are effective.

39.2 Automated Processing and Profiling

VideoFormula uses automated and AI-assisted processing to analyze creative content, identify patterns, generate Formulas and Blueprints, calculate similarity or other creative scores, route AI requests, detect abuse, and perform related product functions.

These creative-analysis functions are not intended to make decisions that produce legal or similarly significant effects concerning individuals, such as decisions about employment, housing, credit, insurance, education, healthcare eligibility, or access to essential services.

If VideoFormula later introduces automated processing that is subject to specific legal rights concerning legally or similarly significant decisions, we will provide any additional disclosures, opt-outs, consent mechanisms, or human-review rights required by applicable law.

40. PRIVACY REQUESTS, VERIFICATION, POLICY CHANGES, AND CONTACT INFORMATION

40.1 How to Submit a Privacy Request

To exercise an applicable privacy right, use the privacy-request mechanism provided through the Services, the "Privacy Choices" page where available, or contact us at:

support@videoformula.ai
VideoFormula Support/Contact Form

Intermarket Media Group
d/b/a VideoFormula.ai
354 State Street Ste 105
Hackensack, NJ 07601
United States

Please describe the right you wish to exercise and provide information reasonably necessary for us to identify the relevant account or records.

40.2 Verification

We may need to verify your identity before completing a privacy request. Verification measures may vary depending on the nature and sensitivity of the information requested and may include confirming control of an email address, account, device, authentication method, or other information associated with the account.

We may deny or limit a request if we cannot reasonably verify the requester's identity or authority, if the request is fraudulent, excessive, abusive, technically infeasible, or subject to a legal exception.

40.3 Authorized Agents

Where applicable law permits an authorized agent to submit a request on your behalf, we may require evidence of the agent's authority and may also require you to verify your identity directly with us, except where applicable law provides otherwise.

40.4 Response Timing and Appeals

We will respond to verified privacy requests within the time required by applicable law. Where legally permitted, we may extend the response period and will provide notice of the extension.

If applicable law provides a right to appeal our decision regarding a privacy request, our response will explain how to submit an appeal. If an appeal is denied, you may have the right to contact your state attorney general, data-protection authority, or other competent regulator.

40.5 Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in the Services, technology, vendors, legal requirements, or our privacy practices.

When we update this Policy, we will revise the "Last Updated" date. If changes are material, we may provide additional notice through the Services, by email, through the desktop application, or by another reasonable method. Where applicable law requires consent to a material change, we will request consent before the affected processing begins.

40.6 Questions and Complaints

For privacy questions, complaints, requests for information about international transfers, or requests to exercise privacy rights, contact us using the information above.

You may also have the right to lodge a complaint with a competent privacy or data-protection regulator in your jurisdiction.