Get past the blank page.
Bring the hook, script and visual details together instead of piecing them together from repeated replays.
LESS TIME PLANNING. MORE TIME CREATING.
From Video Inspiration
to Your Own Creation.
VideoFormula builds the plan so you can get straight to creating.
2 free analyses + 2 free Blueprints with a verified account.
Formula→Blueprint→Production Guide
01 / THE INSPIRATIONStart with a
Start with a
video you like.
Bring the creative approach
into your own project.
02 / YOUR PRODUCTION GUIDEYour scenes. Your script.
Your scenes. Your script.
A plan to make it.
03 / READY TO FINISH
Take it into CapCut.
YOUR EDITING TIMELINE
Scenes, captions
and audio.
Scenes, captions and audio in the editing timeline.
CapCut today. More video integrations coming.
Illustrative sequence · Creator images replaced. View CapCut screenshot ↗
MAKE YOUR OWN TAKE ONBeauty & skincareProduct demosUGC videosSocial contentVideo ads
A CLEARER STARTING POINT
Found a video you like?
Turn it into a plan for yours.
Start with a reference. Understand its creative approach, adapt it to your product, and work out what to make before you start producing.
Plan before you generate.
Work out the message, scenes and visual direction faster than you ever did before.
Build on your ideas.
Keep useful Formulas in your library and return to them as starting points for new product-specific Blueprints.
THE WORKFLOW
A reference becomes a production plan.
Three connected steps take you from understanding the source to preparing your own video.
01 / FORMULA
Understand the source.
Analyze the hook, transcript, scenes, visuals, audio, pacing and call to action. Review the creative pattern in one structured analysis.
02 / BLUEPRINT
Adapt it to your product.
Turn the Formula into a scene-by-scene plan with a message and visual direction tailored to your product or service.
03 / PRODUCTION GUIDE
Prepare to make your video.
Create instructions and reference images in the Windows app, then use them with your chosen AI video platform.
The finished video is created in your video platform. VideoFormula prepares the creative plan and production inputs.
INSIDE VIDEOFORMULA FOR WINDOWS
Keep the creative
details in view.
Move from a source in your library to its Formula, then build a Blueprint around your own product.
- A local library for your source videos
- Hook, transcript and visual analysis
- Persuasion details and messaging
- Blueprints and production preparation
● ● ●Video Library
LOOK CLOSER AT THE CREATIVE
See the details.
Find your direction.
Review how a video opens, what it says and how it persuades. Use those creative details to shape your own approach.
FROM DETAILS TO DECISIONS
Give your next video
a clearer brief.
Adapt the structure to your product. Keep the message, scenes and visual direction connected as you prepare to create.
Explore the workflow →Screenshots show analysis of an example source video. Claims inside that analysis describe the source content.
YOUR NEXT STEP / VIDEOFORMULA FOR WINDOWS
Get a guide you can actually
use to make the video.
In the Windows app, adapt a Formula to your product, generate scene and avatar reference images, then create a Production Guide for your AI video workflow. Take those assets to the platform you choose and make your video.
Download for WindowsA FEW THINGS TO KNOW
Questions before
you get started?
From the first video link to your Production Guide, here’s how VideoFormula fits into your workflow.
Start with a video →What does VideoFormula analyze?
VideoFormula breaks a video down into useful creative information such as the hook, structure, scenes, visuals, audio, pacing, messaging, CTA, format and other repeatable creative signals.
What is a Formula?
A Formula captures the source video's creative pattern across its hook, script, structure, visuals, audio, pacing and CTA. It becomes the starting point for a Blueprint tailored to your product or service.
What is the VideoFormula desktop app for?
The Windows app is where you analyze videos, save Formulas, tailor a Blueprint to your product or service, generate reference images, and create a Production Guide for making your video.
Will VideoFormula add more editing software integrations?
Yes! More integrations are in the works. Tell us which editing software you’d like us to support at support@videoformula.ai.
How do I generate B-roll with VideoFormula?
VideoFormula provides the prompts, reference images, original clip, and other details needed to generate b-roll in your AI Video platform of choice. For capcut, all the assets are added to your asset library to make generation faster.
Does VideoFormula add captions?
Yes! so you can select them all and format as you would like.
What is a Blueprint?
A Blueprint applies the source video's Formula to your product or service. It maps out your own scenes, message and visuals before you generate your Production Guide.
What is a Production Guide?
It turns your Blueprint into instructions for making your video with an AI video platform. Use it with your reference images on the platform you choose to create the finished video.
Does VideoFormula make the finished video?
VideoFormula gives you everything you need to make a video on your favorite platform whether its self shot content or real human video. Think of taking five minutes to get your script, shots, scenes, and everything else in place to start creating.
Can I use VideoFormula on my phone?
VideoFormula is available on Windows Desktop with scheduled release for Mac coming soon.
FROM INSPIRATION TO YOUR NEXT VIDEO
Your next video starts with a link.
Paste a video URL to get started. Get 2 free analyses + 2 free Blueprints with a verified account.
YouTube · TikTok · Instagram · Facebook Publicly accessible, supported videos.