Reusable lint roller
“This is what my couch looks like after one afternoon with my dog.”
New script + shot list + recording guide
For TikTok creators & TikTok Shop affiliates
Great at filming?Tired of figuring out what to say?
Take a video you like. Turn its structure into a script for your product, with a clear plan for every shot. Then pick up your phone and record.
Start your analysis on the website. Create scripts and production guides in VideoFormula for Windows.
Product-specific scriptShot listRecording direction
Your next video, planned.Production guide example
Handheld milk frother
Hook → problem → demo → result → CTA
0–3s
Hook
Hook
Say this
“My homemade latte was missing one thing.”
Show: you holding a plain cup of coffee.3–12s
Demo
Demo
Show this
Film a close-up as you froth the milk.
Keep the cup and frother in frame. Show the process.12–18s
Result
Result
Record this next
Pour the foam into your coffee. Show the finished drink.
Text overlay: “The finishing touch.”One place for your script, shots, and onscreen text.
Illustrative excerpt. Your guide is adapted to your formula and product.
Skip the blank page.
Start with a video structure you like instead of writing every script from scratch.
Know what to film.
Go from a script to clear scenes, product demonstrations, and onscreen text.
Use the formula again.
Bring the same structure to your next product with a new script and guide.
One video gives you a formula.
That formula gives you a head start.
Reverse engineer the hook, pacing, and scene structure. Then reuse the pattern for different products.
Reference video
Start here
A product demo you like
A creator shows a problem, demonstrates a solution, then shows the result.
Save the structure
One reusable formula
Hook→Problem→Demo→Result→CTA
Keep the pattern. Adapt the words, product, and shots.
Handheld milk frother
“My homemade latte was missing one thing.”
New script + shot list + recording guide
Travel cable organizer
“Why does finding my charger always look like this?”
New script + shot list + recording guide
One reference video → one saved formula → three product-specific video plans.
Illustrative examples. Reuse a structure you like, or a formula from your own video that performed well.
Clear production guides
Know what to say.
Know what to show.
A script is only part of the job. Your production guide turns it into a scene-by-scene plan you can follow while filming.
- A script for your productHooks, talking points, demonstrations, and a call to action.
- A shot list you can followWhen to speak to camera, show the product, and film the result.
- Direction for each sceneFraming, actions, timing, and text to add onscreen.
See how the same formula adapts.
Select a product to explore an example script and shot list.
| Scene | What to say | What to film |
|---|---|---|
| 01 Hook | “This is what my couch looks like after one afternoon with my dog.” | Close-up of pet hair on your couch. Show the real problem. |
| 02 Problem | “I wanted something I could keep by the couch and use again.” | Speak to camera, then pick up the lint roller. |
| 03 Demo | “Here’s how I use this roller.” | Film a continuous pass over the fabric. Keep the roller in frame. |
| 04 Result | “Here’s that same section afterward.” | Show the same patch, at the same angle and lighting. |
| 05 CTA | “I’ve linked this one if you want to take a look.” | Hold up the product. Add a clear product-link prompt. |
| Scene | What to say | What to film |
|---|---|---|
| 01 Hook | “My homemade latte was missing one thing.” | Speak to camera with your plain cup of coffee. |
| 02 Problem | “I wanted that foamy finish at home.” | Show the coffee, then the cup of milk beside it. |
| 03 Demo | “So I’m trying this handheld frother.” | Close-up of the frother in the milk. Show the process. |
| 04 Result | “Here’s how it turned out.” | Pour the foam into the coffee. Show the finished drink. |
| 05 CTA | “I’ve linked the frother if you want to see it.” | Place the frother beside the drink. Add a product-link prompt. |
| Scene | What to say | What to film |
|---|---|---|
| 01 Hook | “Why does finding my charger always look like this?” | Overhead shot of you searching through tangled cables. |
| 02 Problem | “Everything ends up loose in the bottom of my bag.” | Show the cables and adapters you actually carry. |
| 03 Demo | “Here’s how I pack them in this organizer.” | Keep the camera overhead. Pack each item into its compartment. |
| 04 Result | “Now I can see where everything is.” | Show the packed organizer. Take out the charger. |
| 05 CTA | “I’ve linked this organizer if you want a closer look.” | Close the organizer and put it in your bag. Add a link prompt. |
Illustrative examples, not actual app screenshots. Use your own experience and show the product’s real results.
From inspiration to recording
Spend less time planning.
Get to filming.
Your saved videos become something you can use: a structure, a script, and a recording plan for your product.
Start with a video you like.
Analyze the video to break down its hook, pacing, scene structure, and how it introduces the product.
Apply the formula to your product.
In VideoFormula for Windows, select your product and create a Blueprint that adapts the structure to it.
Open your production guide and record.
Follow the script and scene directions. Use your own voice, demonstrate the product, and make the video yours.
Reuse the formula for the next product.
Keep your saved formula. Create a fresh Blueprint and production guide without rebuilding the plan from scratch.
Before you start.
A few answers about how VideoFormula fits into your filming workflow.
Do I need to use an AI avatar?
No. You can record yourself and your product. The script and production guide give you direction for making the video.
Am I copying the original video?
You’re using its structure as a starting point: the way it hooks viewers, sequences scenes, and presents the product. Create your own footage and adapt the script to your product and your experience.
Can I use a formula from my own video?
Yes. Analyze your own video and reuse its formula for a different product. That’s especially useful when you already have a format you like filming.
Do I need the Windows app?
Yes, to create product-specific Blueprints and production guides. You can start the video analysis on the website, then continue in VideoFormula for Windows.
Will VideoFormula film, edit, or post the video?
For this workflow, VideoFormula helps with analysis, scripting, and production planning. You record the footage, finish it in your preferred editor, and publish it on TikTok.
Does a formula guarantee views or sales?
No. A formula gives you a repeatable structure to adapt and test. Your product, delivery, footage, and audience still determine how the finished video performs.
Your next product video
starts with a better plan.
Bring a video you like. Leave with a structure you can reuse, a script for your product, and clear direction for recording.
Start with a video
Analysis on the web. Production guides on Windows.